Tweet“New Economy calls for new marketing “ – Dr. Philip Kotler. We were taught this in business administration and to date, all the marketing/business fundamentals I absorbed from Philp Kotler during my post graduation days has immensely helped me in running business and innovating. For a lot of IT companies, employees are “resources” and somewhere [...]

TweetPaperwork does not mean things strictly have to be on a piece of paper – a spreadsheet, a document or a database is better and more efficient way of handling day-to-day stuff. However, for sake of convenience, I still call it paperwork. Every small and medium business venture has a perennial shortage of administrative staff. [...]

TweetAfter operating exactly 9 years out of 361, Shankarnagar, Nagpur; SANIsoft office has shifted to a newer, swankier, larger premises at 15, Shah layout, Atomic Energy Road, Wadi, Nagpur. Well, swankier, if you consider all new machines with LCD monitors, Huge TV screens, a pantry with healthy food (read minus coke or potato chips) as [...]